Thursday, June 2, 2011

[A614.Ebook] Ebook Bay Area Backroads: The Best Adventures in Northern California from Kron-Tv, by Doug McConnell

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Every week, hundreds of thousands of Northern Californians tune in to Bay Area Backroads for the best ideas on day trips, weekend getaways, and other adventuresit's the highest-rated local TV program in the San Francisco Bay Area. This first book from host Doug McConnell features 50 of his best backroad explorations, primarily in the immediate San Francisco Bay Area, but also extending to the northern redwoods, east to the Sierra Nevada, and south to San Luis Obispo. Each destination features gorgeous color photographs by Stacy Geiken. Including both unique approaches to popular destinations and a wide variety of lesser-known sights, Bay Area Backroads provides adventurers and armchair travelers alike with a fun new way to see Northern California.

  • Sales Rank: #483158 in Books
  • Brand: Brand: Chronicle Books
  • Published on: 1999-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.00" h x 1.00" w x 1.00" l, 1.00 pounds
  • Binding: Paperback
  • 166 pages
Features
  • Used Book in Good Condition

Review
Doug McConnell, the genial host of San Francisco's popular local TV show, Bay Area Backroads, has explored every mountain and valley of Northern California to find compelling, little-known day trips and weekend getaways for his devoted viewers. In his new paperback guide, Bay Area Backroads, from which the following day trips are excerpted, McConnell shares 50 of his favorite adventures. -- Country Living

About the Author
Doug McConnell has hosted Bay Area Backroads since 1993. He lives in Corte Madera, California.

Jerry Emory is the author of two other guidebooks. He lives in Mill Valley, California.

Stacy Geiken has had his photographs photographs published in many national magazines. He lives in Los Gatos, California.

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7 of 8 people found the following review helpful.
A fun book
By A Customer
Planning a weekend getaway? This book will help you decide where to go in the diverse Bay Area region. It has alot of interesting tidbits about areas even long time residents may not be aware of.

0 of 0 people found the following review helpful.
Great weekend get aways.
By Tim
We pick a page and go. Each trip has been relaxing and full of new experiences. My book is dogeared after only 2 months from such frequent use.

6 of 9 people found the following review helpful.
Very well done publication. Excellent source for adventures!
By A Customer
We're always looking for "local" adventures. There are so many interesting things to do - right in our own backyard! Can't wait to get started! Easy reading, good directions. Thanks!

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Sunday, May 29, 2011

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  • Published on: 1600
  • Binding: Paperback

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Saturday, May 28, 2011

[L271.Ebook] Download PDF Global Marketing (8th Edition), by Warren J. Keegan, Mark C. Green

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For undergraduate and graduate global marketing courses.

 

The excitement, challenges, and controversies of global marketing.

 

Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.

 

MyMarketingLab for Global Marketingis a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.

 

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Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133472221/ISBN-13: 9780133472226. That package includes ISBN-10: 0133545008/ISBN-13: 9780133545005 and ISBN-10: 0133576353/ISBN-13: 9780133576351.

 

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  • Sales Rank: #295628 in Books
  • Published on: 2014-01-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.70" h x .90" w x 8.40" l, .0 pounds
  • Binding: Paperback
  • 608 pages

About the Author
"Dr. Warren J. Keegan." Dr. Keegan is Distinguished Professor of Marketing and International Business and Director of the Institute for Global Business Strategy at the Lubin School of Business, Pace University, New York City and Westchester. He is Visiting University Professor, Cranfield School of Management (UK), CEIBS (China European International Business School) Shanghai, the Wharton School, University of Pennsylvania Executive Programs, and ESSEC, Cergy - Pontoise (France). He is the founder of Warren Keegan Associates, Inc., a consulting consortium of experts in global strategic management and marketing and Keegan & Company LLP, a firm specializing in litigation support. The firm is affiliated with MarkPlus, the leading marketing consulting firm of Indonesia.

Dr. Keegan is the author of many books. His text, "Global Marketing Management," Seventh Edition (2002, Prentice Hall, Inc.) is recognized as the leading Global Marketing text for M.B.A. courses around the world. His other books include "Offensive Marketing" (2004), "Global Marketing," Third Edition (2003, Prentice Hall), "Marketing Plans That Work," Second Edition (2002, Butterworth-Heinemann), "Marketing," Second Edition (1995, Prentice Hall), "Marketing Sans Frontieres" (1994, InterEditions), "Advertising Worldwide" (1991, Prentice Hall), and "Judgments, Choices and Decisions" (1984, Wiley). He has published in leading business journals including the "Harvard Business Review, Journal of Marketing, Journal of International Business Studies, Administrative Science Quarterly," and the "Columbia Journal of World Business."

He is a former MIT Fellow in Africa where he served as Assistant Secretary, Ministry ofDevelopment Planning and Secretary of the Economic Development Commission for the Government of Tanzania. He was a consultant with Boston Consulting Group and Arthur D. Little, and Chairman of Douglas A. Edwards, a New York corporate real estate firm.

Dr. Keegan holds an M.B.A. and doctorate from the Harvard Business School. He has been a visiting professor at New York University, INSEAD (France), IMD (Switzerland), The Stockholm School of Economics, Emmanuel College of Cambridge University, and at the University of Hawaii. He is a former faculty member of Columbia Business School, Baruch College, and The School of Government and Business Administration of The George Washington University.

He is a Lifetime Fellow of the Academy of International Business, Individual Eminent Person (IEP) Appointed by Asian Global Business Leaders Society (other awardees include: Noel Tichy, Rosabeth Moss Kanter, and Gary Wendt). His biography is listed in "Marquis Who's Who in America." He is a member of the International Advisory Board of Ecole des Hautes Etudes Commerciales (HEC), Montreal; the Editorial Advisory Board, Cranfield School of Management; and Financial Times Management Monograph Series and is a current or former director of The S.M. Stoller Company, Inc., The Cooper Companies, Inc. (NYSE), InterAd, Inc., American Thermal Corporation, Inc., Halfway Houses of Westchester, Inc., Wainwright House, and The Rye Arts Center.

"Dr. Mark C. Green." Dr. Green is Professor of Management and Marketing at Simpson College in Indianola, Iowa, where he teaches courses in management, marketing, advertising, international marketing, innovation, and Russian language. He earned his B.A. degree inRussian literature from Lawrence University, M.A. and Ph.D. degrees in Russian linguists from Cornell University and an M.B.A. degree in marketing management from Syracuse University.

In addition to co-authoring "Global Marketing," Fourth Edition with Warren Keegan, Dr. Green has also contributed case studies and chapter materials to several other textbooks published by Prentice Hall. These include: "Advertising Principles and Practices," Fourth Edition, by William Wells, John Burnett, and Sandra Moriarty (1997); "Behavior in Organizations," Sixth Edition, by Jerald Greenberg and Robert Baron (1996); "Business," Fourth Edition, by Ricky Griffin and Ronald Ebert (1995); and "Principles of Marketing" by Warren Keegan, Sandra Moriarty, and Thomas Duncan (1992). Dr. Green has also written essays on technology and global business that have appeared in the "Des Moines Register" and other newspapers.

Dr. Green has traveled to the former Soviet Union on numerous occasions. In 1995 and 1996, he participated in a grant project funded by the U.S. Agency for International Development (USAID) and presented marketing seminars to audiences in Nizhny Novgorod. In addition, Dr. Green has served as a consultant to several Iowa organizations that have business and cultural ties with Russia and other former Soviet republics. Dr. Green has lectured in Russia and Ukraine on topics relating to emerging market economies. His 1992 monograph, "Developing the Russian Market" in the 1990s, received an award from the Iowa-based International Network on Trade.

In 1997, Dr. Green was the recipient of Simpson College's Distinguished Research and Writing Award. Dr. Green also received the 1995Distinguished Teaching Award for senior faculty. In 1990, he was the recipient of Simpson's Excellence in Teaching Award for junior faculty. He also received the 1988 Outstanding Faculty of the Year awarded by the Alpha Sigma Lambda adult student honorary at Simpson College.

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Saturday, May 21, 2011

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Asset Allocation: Balancing Financial Risk, by Roger C. Gibson

Financial experts agree: Asset allocation is the key strategies for maintaining a consistent yet superior rate of investment return. Now, Roger Gibson's Asset Allocation - the bestselling reference book on this popular subject for a decade has been updated to keep pace with the latest developments and findings. This Third Edition provides step-by-step strategies for implementing asset allocation in a high return/low risk portfolio, educating financial planning clients on the solid logic behind asset allocation, and more.

  • Sales Rank: #748132 in Books
  • Published on: 2000-08-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x 1.09" w x 6.20" l,
  • Binding: Hardcover
  • 317 pages

From the Back Cover
Asset Allocation Balancing Financial Risk Third Edition Roger C. Gibson

Winner – Dow Jones Portfolio Management Award

Professional Praise for Roger Gibson’s Classic High-Return, Low-Risk Investing Classic …

"Not long ago most families invested little in stocks, even though they have provided superior returns in the long run. Recently, many of these families have plunged significant portions of their savings into narrow sectors of the market. Roger Gibson presents individual investors (and their investment advisors) with a balanced, professional view of the investment process which will much better serve an individual’s or family’s investment needs."—-Harry M. Markowitz, The "Father" of Modern Portfolio Theory, 1990 Nobel Prize Winner, Economic Sciences

"[Gibson’s book’] should be of enormous benefit to the investor seeking the proper decision-making process. I congratulate [him] for treating the asset allocation subject in such depth and bringing this issue—which is the critical investment issue for all investors—to the forefront. It is the best overall piece of work I’ve seen." —-Gary P. Brinson, CFA, President and Managing Partner, Brinson Partners, Inc. Past Chairman, The Institute of Chartered Financial Analysts

"The author balances a solid, understandable, and logical grasp of investment knowledge with an obvious input of practical experience. If all investment advisors would read and understand this book, clients would be far better off." --Darwin M. Bayston, CFA, President, Bayston Capital Management, Inc. Past President and Chief Executive Officer, The Association for Investment Management Research

Asset Allocation Balancing Financial Risk Third Edition Roger C. Gibson

"Asset allocation empowers the individual investor…"-—Roger C. Gibson
As financial commentators fill the airwaves with warnings and advice, and coworkers gather around computer screens to track hot stocks, investors find it increasingly difficult to stick with proven, orderly investment strategies. But in the updated third edition of his classic Asset Allocation, Roger Gibson reminds us that choosing a sensible, proven asset allocation strategy—concerned more with the optimal mix of investment classes than with today’s hot stock picks—is exactly what investors must do to remain sane and successful...And then he shows us how to do it.
Asset Allocation dispenses with luck, market timing, and other "Buy low, sell high" sleights of hand to outline sensible decisions that all investors can make on their own. Less concerned with how investments perform individually than how they perform as a group, it explains how to assemble a long-term portfolio that will actually outperform its parts—while minimizing overall risks—no matter what the market environment.
This all-in-one template for successful long-term investing includes: An easy-to-follow, risk-adjusted model for striking the best portfolio balance between equity and fixed-income securities Rewards of Multiple-Asset-Class Investing—a new chapter that proves why, over time, diversification is still the only sensible alternative Managing Client Expectations—Guidelines to help clients ignore short-term fears—and hold to long-term investment strategies Classic lessons of modern portfolio theory placed into the framework of today’s tumultuous marketplace Performance tables, charts, figures, and more—completely updated from the best-selling second edition
Overriding principles of successful and low-pressure investing are relatively few, and easy to understand. What becomes difficult is to stick to these principles, remind oneself that both bull and bear markets are historically inevitable, and design a long-term portfolio strategy that—once the day traders and market timers have pulled out to tally their defeats—provides day-to-day peace of mind and lifetime financial security.
Asset Allocation learns from history instead of ignoring it. This updated third edition remains today’s most valuable resource for understanding and applying historically tested asset allocation principles, and designing an investment strategy that shifts the focus from short-term tips and blips to long-term needs and results.

About the Author Roger Gibson, CFA, CFP, is a nationally recognized expert in asset allocations and investment portfolio design. The president of Gibson Capital Management, a leading provider of money management services for high net worth individuals, he was named by both Money and Worth as one of America’s top financial advisors. Gibson is a member of the editorial board of the Journal of Financial Planning and is frequently interviewed by publications including The Wall Street Journal, Forbes, Money, Fortune, The New York Times, and U.S. News and World Report. He is also codirector and founder of the Center for Fiduciary Studies, a research and training organization that operates in association with the Katz Graduate School of Business at the University of Pittsburgh.

About the Author
Roger Gibson, Charted Financial Analyst (CFA) and Certified Financial Planner (CFP) is President of Gibson Capital Management, Ltd. located in Pittsburgh, Pennsylvania. The firm is a Registered Investment Adviser providing money management services for high net worth individuals and institutional clients nationwide. Gibson is internationally recognized as an expert in asset allocation and investment portfolio design. He is a frequent speaker at national educational conferences sponsored by such organizations as the American Law Institute-American Bar Association, The American Institute of Certified Public Accountants, The International Association for Financial Planning, the Institute of Certified Financial Planners, and the National Endowment for Financial Education. He also serves on the Advisory Board and is a regular columnist on asset allocation for the Journal of Retirement Planning and is a member of the Editorial Advisory Board of the Journal of Financial Planning. He is frequently interviewed by financial publications, including The Wall Street Journal, Forbes, Money, Fortune, The New York Times, and U.S. News and World Report.

Most helpful customer reviews

58 of 62 people found the following review helpful.
Good jumping off point.
By Gerard Guillemette
I found this books very useful. I've been trying to find an intelligent investing style. Read things like "The Intelligent Investor" by Graham and "A Random Walk Down Wall St." by Malkiel and found them dry and somewhat inaccessible. I much prefered Evans and Malkiel's "Earn More (Sleep Better) : The Index Fund Solution" (cheesy title) and Bernstein's "The Intelligent Asset Allocator". Both small and intelligible books. The only problem is they seemed to state the solution to a problem I didn't know. That's where Gibson's "Asset Allocation" I think fits in. It describes what the problem is when trying to invest well. He makes very good arguments on what you can expect and what you'll have to understand. Things that Berstein and Malkiel go into more depth but Gibson gives you the big picture. I started looking for the solution to a problem and found that the last piece I need was to know what the problem was. Gibson's book reads fast and it is interesting. It's well illustrated and is a great jump off point to all sort of other books.

37 of 38 people found the following review helpful.
Very important read on diversification.
By TheNextGuy
There are many ways to look at a portfolio, thus a long-term investment strategy, so there are many ways a book's author can add value to the portfolio-making process. Graham adds it through the analysis of stock-level capital appreciation, Malkiel adds it through the deep understanding of the overall market, Siegel adds it through the analysis of the power of time, Edleson adds it through the analysis of persistent equity acquisition, Bogle adds it through the analysis of portfolio implementation, Bernstein adds it through the analysis of an individual investor's psychological background.

Yet, IMHO, Gibson is the only one who truly adds value to the portfolio-making process through the analysis of the mechanics of high-level asset allocation. Every investor should read this book to understand the portfolio development process in general, and the rewards of multiple-asset-class investing in particular.

Gibson's is the only book I found that very clearly and with due emphasis explains that, contrary to common sense, a portfolio including non-top performers for a period can actually outperform a single top-performer for the same period, and that a portfolio ignoring a worst-performer for a period can actually be penalized and underperform portfolios that intentionally include it. In short, you might not have to time the market and/or always hold only the winners to actually do better than most of the winners themselves, and with less volatility. No other author makes that point as well as Gibson (with Bernstein coming up a somewhat distant second), and no other author makes it a point to consider commodities as a building block of an aggressive portfolio.

The only problem I have with this book is what other reviewers have already mentioned: the book, at times, leaves you yearning (if that's the right word...) for more information. For example, I would like to have seen more examples of model portfolio performance vs. various fixed-income asset allocations ("taming" volatility through the degree of diversification vs. loading up blind on fixed-income), a more thorough discussion of rebalancing (Gibson suggests "once a year", Bernstein tries to ride trends and suggests "once every 2 to 3 years"), a more thorough discussion of market cap and investing style impacts on modeled asset classes (micro-caps, value- oriented indexes, etc.)

Other than that, this book is worth every penny paid for it, and every minute spent studying it.

34 of 35 people found the following review helpful.
A Good Intro, But....
By Will Schrafft
A better title for this book would be "An Introduction to Investments, Practice Management and Asset Allocation". Only about a chapter and a half deals with asset allocation issues; the rest is about the basics of economics and investments, practice management, fact finders, etc.
The text is quite handy in that it covers the basics of all three of these investment areas in a style that is very readable and understandable. If you are a novice to investing or are considering a career (shift) in(to) investments, this book provides a nice overview and is a good starting point. If you are already an investment professional or have your CFA designation, don't bother; you'll find it far too simplistic.

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Saturday, May 14, 2011

[L355.Ebook] Download Business Models for the Data Economy, by Q. Ethan McCallum, Ken Gleason

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Business Models for the Data Economy, by Q. Ethan McCallum, Ken Gleason

You're sitting on a pile of interesting data. How do you transform that into money? It's easy to focus on the contents of the data itself, and to succumb to the (rather unimaginative) idea of simply collecting and reselling it in raw form. While that's certainly profitable right now, you'd do well to explore other opportunities if you expect to be in the data business long-term.

In this paper, we'll share a framework we developed around monetizing data. We'll show you how to think beyond pure collection and storage, to move up the value chain and consider longer-term opportunities.

  • Published on: 2013-10-28
  • Released on: 2013-10-28
  • Format: Kindle eBook

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1 of 1 people found the following review helpful.
Meh...
By KierONeil
First of all this 'book' is very short. I expected an in depth perspective on the various attributes needed to make a profitable enterprise in the data-oriented business structure but just didn't think that this delivered.
I don't remember if I paid for this or not. It would be fine if it were free but if I paid more than $1.99 then I paid too much.

0 of 0 people found the following review helpful.
Nice intro into Data Economy business models
By Mike Brooks
This is a concise guide on the material the title suggests. It is a good read for people who want to quickly understand how businesses are making money off data storage, retrieval,and security. It is not technically detailed. The material is written for getting a high concept of the ideas presented. It is a short, easy read with knowledgeable explanation of the topics involved,

0 of 0 people found the following review helpful.
This is a really simplified and easy to understand book that fully explains the business model ...
By Ng Chee Siang
This is a really simplified and easy to understand book that fully explains the business model available for a data economy.
A fantastic beginner read for people like me who are interested in reading up on big data

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Thursday, May 12, 2011

[B936.Ebook] Free PDF Designing Utopia: John Hargrave and the Kibbo Kift, by Ross Cathy and Benne, Professor Oliver Bennett

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Designing Utopia: John Hargrave and the Kibbo Kift, by Ross Cathy and Benne, Professor Oliver Bennett

This is the first detailed account of the remarkable British writer and artist John Hargrave (1894 1982) and his three creations: The Kindred of the Kibbo Kift, The Green Shirt Movement for Social Credit and The Social Credit Party of Great Britain. Combining art, politics and design to visually stunning effect, Hargrave and his followers created a maverick but uniquely English form of modernism, one which harked back to a mythical past but also looked forward to a futuristic Utopia when mankind would be freed from the tyranny of work and war. A product of his turbulent times, Hargrave believed in ritual, ceremony, symbology and the resolute imagination of the creative individual as the keys to a better world. The book draws on the extensive visual archive of the Kibbo Kift, held at the Museum of London, comprising graphic designs, photographs, ceremonial objects, banners, costume, regalia, log books and archive material, much of which has not been seen in public since the 1920s and 1930s. The collection includes many striking photographs by Angus McBean, official Kin Photographer in the late 1920s. Designing Utopia also touches on Hargrave s career as a writer. In his novels, as with his graphics, Hargrave s imagination drew from the fragmented modern world of mass culture, advertising and film he saw around him and re-cast its elements in ways that suited his convictions about social order. Hargrave and the Kibbo Kift have been under-explored by cultural historians. But their time has come. The story of the Kibbo Kift has strong resonances with twenty-first century debates about art, politics, individualism, anti-capitalism, nature and the environment. It is also a story about English youth adapting to a new century, new ideologies and a new sense of possibilities in a global world."

  • Sales Rank: #398926 in Books
  • Published on: 2015-11-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .60" w x 9.10" l, 2.50 pounds
  • Binding: Paperback
  • 192 pages

About the Author
Cathy Ross is Honorary Research Fellow at the Museum of London. She has published extensively about London, history, art and museology.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Fascinating, comprehensive and beautifully illustrated
By Munro
A fascinating, comprehensive and beautifully illustrated account of the life and work of John Hargrave, founder of the Kibbo Kift Kindred and later among the chief protagonists of the Social Credit movement in England.

Exemplifying the virtues and limitations of the early 20th century "self-taught man", Hargrave was accomplished in a variety of fields and evidently possessed great powers of imagination, energy and charisma. He designed the Kibbo Kift Kindred as a pacifistic, progressive and universalist breakaway from Baden-Powell's Christian/nationalist/militaristic Scouting movement.

Although never very great in numbers, the Kindred were highly active and influential during the decade following the First World War. They organised camping and hiking expeditions, staged elaborately theatrical rituals and mystical plays, produced strikingly original handcrafts and costumes, all according to Hargrave's comprehensive philosophy for the betterment of each individual Kin member and the wider society.

As war again approached, Hargrave attempted to transform the Kindred into a political movement, via the quasi-militaristic Green Shirt Brigade, agitating for the institution of a radical, Social Credit-based economic reform. Essentially failing in this attempt, Hargrave gradually withdrew from the public spotlight, and his efforts had been largely forgotten by the time he died in 1982.

The final chapter argues persuasively that the Kindred was, in fact, an idea decades ahead of its time, pointing out parallels between Hargrave's Utopian visions and later counter-cultural movements such as the hippies, neo-Paganism, the Burning Man festival and the Occupy movement.

As well as the lucid text, "Designing Utopia" includes a great variety of illustrations including many photographs taken from the archive of the Kibbo Kift Kindred, now curated by the Museum of London. It also features many examples of Hargrave's own textile, woodcarving and poster artwork.

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Wednesday, May 11, 2011

[O139.Ebook] Fee Download Tibetan Medicine: Illustrated in Original TextsFrom University of California Press

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Tibetan Medicine: Illustrated in Original TextsFrom University of California Press

History of Tibetam medicine with diagrams.

  • Sales Rank: #2113607 in Books
  • Published on: 1976-07-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 6.50" w x 1.00" l,
  • Binding: Paperback
  • 346 pages

Most helpful customer reviews

3 of 4 people found the following review helpful.
Fantastic Purchase
By C. Miriam
I'm studying tibetan medicine, and I've found this text very useful. Also contains the biography of Yuthok Yonten Gonpo. I'm very satisfied with the purchase and with the seller. The book was in perfect conditions even when is a used one and just for 3 dollars.

0 of 0 people found the following review helpful.
Three Stars
By maria
Detailed history of Tibetam medicine with
Important diagrams.

0 of 0 people found the following review helpful.
Five Stars
By Isabelle Girardot
very good

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